New partnership with T4M
22 November 2018
The medical technology sector has a strong international network. In order to map this even better in the future, Swiss Medtech Expo, Medtech.plus and T4M are entering into a partnership. This will make Medtech.plus more international and generate digital added value for T4M exhibitors.
An even stronger link between Swiss and German medtech market
The Swiss medical technology industry is internationally oriented, and Germany is an important market. "Around one in four exhibitors at Swiss Medtech Expo has been in Stuttgart for years - and will continue to do so in the future," says René Ziswiler, Exhibition Director at Swiss Medtech Expo. "Thanks to the partnership with T4M, we can offer these exhibitors an even better range of products and services and create synergies.
Digital added value for T4M exhibitors thanks to Medtech.plus
One such synergy is the digital meeting place Medtech.plus, which was launched by Swiss Medtech Expo and Industry+ a year ago. Medtech.plus enables exhibitors to expand their participation in the digital world and thus increase their reach. In addition to their real exhibition stand, exhibitors have a "digital exhibition stand" at Medtech.plus (an example) where they present various contents - comparable to the exhibits they exhibit at the fair.
Valuable content for an exhibitor's digital trade fair stand is video pitches, which capture the message of the trade fair appearance and make it tangible online (an example: Video-Pitch Micro MIM). Thanks to the partnership, Medtech.plus will be on site with the video team at T4M and will produce video pitches with exhibitors.
"With this cooperation, we are giving T4M exhibitors the opportunity to strengthen their trade fair presence on the Internet with little effort and generate additional leads," says Tanja Wendling, T4M Project Manager. The Medtech.plus team has already produced the first teaser videos with T4M exhibitors and is thus contributing so that T4M can be seen and experienced online 6 months before the opening.
Positive reactions from first exhibitors
The responses to the partnership are positive. Bernd Maisenhölder, Head of Marketing at Iftest, an exhibitor at T4M and Swiss Medtech Expo, for example, is delighted: "Trade fair appearances are important for us, but they also involve significant costs. We are therefore delighted that the organizers of T4M and Swiss Medtech Expo are endeavoring to create additional benefits for exhibitors. Thanks to Medtech.plus, we can now further increase the reach of our presence in Stuttgart and Lucerne".